DRX Web Token — Designing Trust for a Web3 Ecosystem
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UI UX Project
DRX Web Token (2025)
Overview:
DRX Web Token is a futuristic, Web3-inspired landing page built to serve as the official digital presence of DRX, a company operating across Web3 and fintech. The goal was to design a credible, intuitive, and visually compelling landing page that brings together all information related to the DRX ecosystem and its native cryptocurrency, DRX Token — already listed on major CEX platforms such as Indodax, BitMart, Reku, and GudangKripto.
– Role: Solo UI/UX Designer
– Platform: Web (Landing Page)
– Live: drxtoken.com
– Tools: Figma
– Team Collaboration: COO, Marketing, Front-End Developer
Problem:
Many in the DRX community and potential investors hesitated to trust the DRX Token due to the lack of an official website. This affected credibility and hindered adoption. In a highly competitive and trust-sensitive Web3 market, this was a critical gap.
Objective:
The primary goal was to:
Build trust and legitimacy through a high-quality digital presence
Educate new users on the DRX ecosystem and token utilities
Provide all relevant information in a single scrollable landing page
Ensure accessibility and usability while maintaining a futuristic Web3 visual identity
Key Design Challenges:
Unifying diverse user personas: Retail investors, app users, and institutional stakeholders — all within a single page flow.
Information density: Condensing technical and token-related information without overwhelming the user.
Visual integrity vs. scalability: Making the site feel Web3 without breaking consistency or increasing development load.
Design Process
Started with a strategic brief from the COO, aligned with the marketing team to define priorities. I researched top Web3 landing pages and broke the content into modular sections. Using Figma, I designed a futuristic yet accessible UI, iterated with marketing for copy fit, and ensured all components were developer-friendly—balancing bold visuals with clean, scalable layout.
Reference Research:
To set the right creative direction, I conducted a focused visual audit of several leading Web3 and crypto landing pages. The goal was to identify common layout strategies, motion patterns, color schemes, and storytelling techniques that establish trust while maintaining a futuristic appeal. This research helped me define a visual language that feels modern, credible, and aligned with the expectations of both Web3-native users and first-time visitors. It also served as a foundation for balancing innovation with usability throughout the design.
Breakdown Sections:
After completing the reference research, I initiated a content breakdown process to map out what each section of the DRX Web Token landing page needed to communicate. I analyzed the goals, content needs, and functional role of each part of the page — identifying what information should be displayed and how it would serve both user understanding and business goals. This breakdown was shared with the COO and Marketing team as a collaborative blueprint, forming the foundation of the visual direction. Through multiple rounds of discussion, we aligned on a final structure that ensured clarity, consistency, and narrative flow across the entire page.
Key Design Challenges:
Unifying diverse user personas: Retail investors, app users, and institutional stakeholders — all within a single page flow.
Information density: Condensing technical and token-related information without overwhelming the user.
Visual integrity vs. scalability: Making the site feel Web3 without breaking consistency or increasing development load.
Wireframe Exploration:
After analyzing references and finalizing the section breakdown, I transitioned into the wireframing stage to establish the core layout structure. This step acted as a strategic blueprint, allowing me to propose an early visual direction to the team while identifying any missing content or usability gaps. The wireframes served as a collaborative checkpoint — ensuring every critical element from the breakdown phase was accurately represented before moving into the high-fidelity UI. It also helped align the team on layout priorities, content flow, and overall structure before committing to visual styling.
Visual Showcase:
After numerous discussions, stakeholder meetings, and rounds of refinement, the final UI of the DRX Web Token landing page came to life. While the initial structure evolved significantly throughout the process — with certain sections being modified, replaced, or removed — every decision was shaped by active collaboration and thoughtful iteration. This final design represents the collective alignment between product goals, user clarity, and brand aesthetics — a streamlined, futuristic interface built to inspire trust and communicate the DRX vision with impact.
Final Outcome:
The DRX Web Token landing page was successfully launched at drxtoken.com and received positive feedback from the COO and marketing team. It established the brand’s digital presence, educated new users, and brought visual legitimacy to the DRX ecosystem. By crafting modular layouts and clear flows, I ensured the design was scalable, accessible, and dev-friendly — allowing DRX to build long-term trust with its growing global audience.
Conclusion:
Designing the DRX Web Token landing page was more than just a UI exercise — it was a mission to build credibility, clarity, and trust for a fast-growing Web3 ecosystem. As the solo UI/UX Designer, I led the project from discovery to final execution, collaborating closely with stakeholders to translate complex token narratives into a cohesive, user-centered experience. Through structured content planning, iterative wireframes, and purposeful visual design, we launched a platform that not only reflects the futuristic identity of DRX, but also serves as a foundation for community trust and business growth.